{"id":28565,"date":"2024-08-22T20:19:02","date_gmt":"2024-08-22T20:19:02","guid":{"rendered":"https:\/\/margretjons.com\/?p=28565"},"modified":"2026-05-09T16:48:02","modified_gmt":"2026-05-09T16:48:02","slug":"404-error-page-profits-2","status":"publish","type":"post","link":"https:\/\/traffic-tap.com\/lifebeyondoffice.com\/404-error-page-profits-2\/","title":{"rendered":"404 Error Page Profits"},"content":{"rendered":"

No matter how hard you try to prevent it, sooner or later you’ll have prospects land on your 404 error page. When they do, they have a choice \u2013 try to find what they were looking for or give up. Care to guess what happens more often? They leave in frustration.<\/p>\n

\"404<\/p>\n

So instead of the usual \u201cWhoops! We’re sorry but what you’re looking for has moved\u201d page, consider customizing your error pages to get these people to do something.<\/p>\n

For example, you could give them an option to opt into your list with an offer that is different than your landing page. This can be highly effective. For example…<\/p>\n

\u201cCongrats! You just found our secret page where we give away ___. Just tell us where to send it and it’s yours.\u201d<\/em><\/p>\n

Or you might make them an offer they can’t refuse, such as a great deal on one of your most popular products, or a combination offer for a super low price. Like this…<\/p>\n

\u201cOops! You just landed on our error page, but we’re going to make it up to you. Here’s $xx.xx off of our super hot selling ___.\u201d<\/em><\/p>\n

For one reason or another, if you have your own website online long enough, you’re going to start getting a stream of people who land on a page of your website that does not exist, and leads them to a 404 error. Plan in advance for this hidden opportunity and you can turn some of the strayed visitors into subscribers and customers.<\/p>\n","protected":false},"excerpt":{"rendered":"

No matter how hard you try to prevent it, sooner or later you’ll have prospects…<\/p>\n","protected":false},"author":1585,"featured_media":28566,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2901,2947],"tags":[2995],"class_list":["post-28565","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-website","tag-404-error-page"],"_links":{"self":[{"href":"https:\/\/traffic-tap.com\/lifebeyondoffice.com\/wp-json\/wp\/v2\/posts\/28565","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/traffic-tap.com\/lifebeyondoffice.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/traffic-tap.com\/lifebeyondoffice.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/traffic-tap.com\/lifebeyondoffice.com\/wp-json\/wp\/v2\/users\/1585"}],"replies":[{"embeddable":true,"href":"https:\/\/traffic-tap.com\/lifebeyondoffice.com\/wp-json\/wp\/v2\/comments?post=28565"}],"version-history":[{"count":1,"href":"https:\/\/traffic-tap.com\/lifebeyondoffice.com\/wp-json\/wp\/v2\/posts\/28565\/revisions"}],"predecessor-version":[{"id":1002192,"href":"https:\/\/traffic-tap.com\/lifebeyondoffice.com\/wp-json\/wp\/v2\/posts\/28565\/revisions\/1002192"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/traffic-tap.com\/lifebeyondoffice.com\/wp-json\/wp\/v2\/media\/28566"}],"wp:attachment":[{"href":"https:\/\/traffic-tap.com\/lifebeyondoffice.com\/wp-json\/wp\/v2\/media?parent=28565"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/traffic-tap.com\/lifebeyondoffice.com\/wp-json\/wp\/v2\/categories?post=28565"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/traffic-tap.com\/lifebeyondoffice.com\/wp-json\/wp\/v2\/tags?post=28565"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}