![\"Sneaky](\"https:\/\/www.homebusinessideas.com\/wp-content\/uploads\/2018\/03\/openemails.jpg\")
<\/p>\nYou work hard to write the perfect email \u2013 and then nobody even opens the darn thing.<\/p>\n
<\/p>\n
Sigh.<\/p>\n
What\u2019s a marketer to do?<\/p>\n
Try a new subject line using one of the following tactics:<\/p>\n
Insert your personality and get personal.<\/b><\/p>\n
Let\u2019s face it \u2013 no one gets excited by dry toast, which is precisely why you need to let your own personality shine in your subject line.<\/p>\n
True, some people won\u2019t like your personality. So what? Others will love your personality because they see themselves in you, and they\u2019ll become rabid fans.<\/p>\n
Examples: \u201cThree experts in our niche that are flat out WRONG,\u201d \u201cWhy I loathe beets and want them exterminated from the planet,\u201d \u201cWhy I check under my bed before going to sleep,\u201d and \u201c10 things the worst world leader in history taught me.\u201d<\/p>\n
Use numbers.<\/b><\/p>\n
In a big field of words (think your Gmail inbox) numbers and symbols stand out.<\/p>\n
For example: \u201c7 ways to screw this up,\u201d \u201c3 people I hate\u201d and \u201c5 days in the doghouse.\u201d<\/p>\n
Ask a question.<\/b><\/p>\n
For whatever reason, questions just seem to work better than statements.<\/p>\n
For example, instead of, \u201cHow to do this,\u201d you might ask, \u201cCan you tell me how to do this?\u201d<\/p>\n
Other examples: \u201cWhy can\u2019t you go to the bathroom?\u201d \u201cWhere do you want me to ship this?\u201d \u201cIs the dorky look back in style?\u201d<\/p>\n
Invoke Curiosity.<\/b><\/p>\n
Strange headlines get clicks \u2013 sometimes. This one is a little tricky, but if you can arouse enough curiosity, you\u2019ll be blown away at how many subscribers open your emails.<\/p>\n
Examples: \u201cMy Dr. told me to eat dirt,\u201d \u201cHow to know you\u2019re about to have a heart attack\u201d and \u201cThe dessert only diet.\u201d<\/p>\n
Super short subject lines: <\/b><\/p>\n
There was a reason why, for awhile, you kept seeing the subject line, \u201cHey.\u201d<\/p>\n
It worked.<\/p>\n
But like anything else, once it\u2019s used too much, its effectiveness wears off.<\/p>\n
Still, every once in awhile try using either a one word subject line, or a short subject line that you use as a great opening to a story. Examples:<\/p>\n
\u201cDamn,\u201d \u201cThat\u2019s when I knew,\u201d \u201cGroan\u2026\u201d \u201cFacepalming AGAIN,\u201d \u201cYikes!\u201d \u201cOh no!\u201d \u201cHow did THAT happen?\u201d \u201cUnbelievable!\u201d and so forth.<\/p>\n
And one last sneaky but ultra-important tip:<\/b> Always send out your emails a second time to everyone who didn\u2019t open them the first time.<\/p>\n
How this works: Nearly every autoresponder has this option now, and if yours doesn\u2019t, ask for it.<\/p>\n
Send out an email in the morning. Wait 8 to 12 hours, and then resend it to everyone who didn\u2019t open it the first time.<\/p>\n
Use a different subject line the second time, but keep the email the same.<\/p>\n
Your second subject line can be entirely different from the first, thus (hopefully) sparking interest in those subscribers who didn\u2019t open the first one.<\/p>\n
Or you can simply say, \u201cYou missed this earlier email,\u201d or some such.<\/p>\n
Typically, I get nearly as many opens the second time I send an email as I do the first time.<\/p>\n
It\u2019s a great way to reuse your emails. You\u2019re not bugging those subscribers who did open your first email. And you will get more clicks and make more sales with almost no additional effort.<\/p>\n
You can even schedule the second email when you send out the first. Just make sure to send it only to those readers who did not open it the first time.<\/p>\n","protected":false},"excerpt":{"rendered":"
You work hard to write the perfect email \u2013 and then nobody even opens the…<\/p>\n","protected":false},"author":1585,"featured_media":26319,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2914],"tags":[3298,3388],"class_list":["post-21903","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-get-your-emails-opened","tag-how-to-get-your-emails-opened"],"_links":{"self":[{"href":"https:\/\/traffic-tap.com\/lifebeyondoffice.com\/wp-json\/wp\/v2\/posts\/21903","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/traffic-tap.com\/lifebeyondoffice.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/traffic-tap.com\/lifebeyondoffice.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/traffic-tap.com\/lifebeyondoffice.com\/wp-json\/wp\/v2\/users\/1585"}],"replies":[{"embeddable":true,"href":"https:\/\/traffic-tap.com\/lifebeyondoffice.com\/wp-json\/wp\/v2\/comments?post=21903"}],"version-history":[{"count":1,"href":"https:\/\/traffic-tap.com\/lifebeyondoffice.com\/wp-json\/wp\/v2\/posts\/21903\/revisions"}],"predecessor-version":[{"id":1002274,"href":"https:\/\/traffic-tap.com\/lifebeyondoffice.com\/wp-json\/wp\/v2\/posts\/21903\/revisions\/1002274"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/traffic-tap.com\/lifebeyondoffice.com\/wp-json\/wp\/v2\/media\/26319"}],"wp:attachment":[{"href":"https:\/\/traffic-tap.com\/lifebeyondoffice.com\/wp-json\/wp\/v2\/media?parent=21903"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/traffic-tap.com\/lifebeyondoffice.com\/wp-json\/wp\/v2\/categories?post=21903"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/traffic-tap.com\/lifebeyondoffice.com\/wp-json\/wp\/v2\/tags?post=21903"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}